Who Owns Digital Marketing Content on Your Team?

How to ensure the continuous production of quality digital marketing content which is then placed/enabled on the web is the significant process challenge for today's modern marketing team. Yet no one has a content production manager on staff.  What would the job description look like?  

The Content Enabling Manager will own the objective of perfecting the digital client experience by working in partnership with the sales force, corporate partners and the marketing team to ensure consistent production of targeted content that is continuously fed to our appropriate marketplace prospects and clients via social media tools, the website, web events and email campaigns.

Better yet, save yourself from 'it is not my job, it belongs to the new Content Enabling Manager you just hired' mentality. Instead emulate the genius move of  HP CMO Mike Mendenhall and find a way to incorporate content enabling targets and social media excellence into the existing job descriptions of the entire firm.  Make it universal and owned by all.

Coming up next: How to build and launch a content production strategy at your firm. 

The Digital CMO|Where Technology and Marketing Come Together
Http://www.thedigitalcmo.com

Fun with Digital Marketing Equations

There is no doubt digital marketing increases opportunities for your organization to gather and use metrics.  So, it makes perfect sense to see the influx of mathematical and analytical people coming into the marketing profession.

Some equation fun in honor of the Marketing "Quants" among us: 

Blog SEO=(Concentrated*Desirable*Content)+ Optimized Frequency

Modern Marketing= right technology for the task + brilliant content + enabled content in many placements

Inbound Cost is less than Outbound Cost

Your turn!  Sum it up! Feel free to post your equation in comments!

The only way to sign on!

I always knew my first blog post would mock the introduction of MTV as it first signed on as a media channel.  MTV was thought to have revolutionized the way music was consumed and here is the first video to play on the channel: 

We could go on and on about the thinking behind the band selection.  But instead, I want to draw two thoughts as the Digital CMO:

Think of the millions of blogs written today and then compare the blogosphere of today to the MTV channel of yesterday.  Ask yourself how we consume music today. I am not even certain how often videos play on MTV today--if at all. The Buggle's agent must have thought the positioning as the first video on MTV assured longevity on par with the Beatles. Which brings me to my next thought:

The song was just not that good. In fact, it was a really awful example of a one-hit wonder. Content matters.  It matters a lot.  As a marketing professional, have you got content on your radar screen? 

 

Look out radio!