The only way to sign on!

I always knew my first blog post would mock the introduction of MTV as it first signed on as a media channel.  MTV was thought to have revolutionized the way music was consumed and here is the first video to play on the channel: 

We could go on and on about the thinking behind the band selection.  But instead, I want to draw two thoughts as the Digital CMO:

Think of the millions of blogs written today and then compare the blogosphere of today to the MTV channel of yesterday.  Ask yourself how we consume music today. I am not even certain how often videos play on MTV today--if at all. The Buggle's agent must have thought the positioning as the first video on MTV assured longevity on par with the Beatles. Which brings me to my next thought:

The song was just not that good. In fact, it was a really awful example of a one-hit wonder. Content matters.  It matters a lot.  As a marketing professional, have you got content on your radar screen? 

 

Look out radio!