Who Owns Digital Marketing Content on Your Team?

How to ensure the continuous production of quality digital marketing content which is then placed/enabled on the web is the significant process challenge for today's modern marketing team. Yet no one has a content production manager on staff.  What would the job description look like?  

The Content Enabling Manager will own the objective of perfecting the digital client experience by working in partnership with the sales force, corporate partners and the marketing team to ensure consistent production of targeted content that is continuously fed to our appropriate marketplace prospects and clients via social media tools, the website, web events and email campaigns.

Better yet, save yourself from 'it is not my job, it belongs to the new Content Enabling Manager you just hired' mentality. Instead emulate the genius move of  HP CMO Mike Mendenhall and find a way to incorporate content enabling targets and social media excellence into the existing job descriptions of the entire firm.  Make it universal and owned by all.

Coming up next: How to build and launch a content production strategy at your firm. 

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