I remain madly in love with Wordle as a marketing thermometer to check the health of a firm's messaging. Maintaining message in a large organization is tougher than ever as all functions speak to the marketplace directly---sales, PR, marketing, engineering, corporate staff---it is essential to double check that only the vital few messages are making their way out of your firm.
A modern marketing team delivers relevant, frequent and desired content. So, as a modern marketing leader, perform Wordle on your corporate blogs and your web properties for sure. But I would urge you to try a few non-traditional approaches with the Wordle "paste in a bunch of text" feature:
1) Perfect Sales Pitches: Record your best and your worst performing sales team members and input exact transcripts from both sales pitches. Look at which concepts are working with prospects and update the pitches of those with lagging sales. The worst sales pitch Wordle easily becomes valuable and immediate feedback as to what to eliminate. If your firm does outbound calling, do the same with telesales scripts. Re-vamp quickly and run a pilot test with the new key messages.
2) Make RFP Responses Clean. An area of huge opportunity for most organizations! So much fluff and garbage occurs when clean and concise is what is warranted. Are the largest words displayed in the Wordle conveying your value-add as your offering is evaluated?
3) Competitor Espionage: Download the competitor's messaging from their website. The theory goes you should not attack a solid wall, rather get a few loose bricks and the wall will eventually tumble down. Are there any "loose bricks" you can address in the competitor's messages? Are you addressing the competitor's key points directly?
I have to admit my blog Wordle above is speaking my language!
